Do online housing reviews matter, or not? This is a question everyone has asked at one point or another. After all, anybody can leave a review. That’s the point. But unfortunately, not everybody should leave a review.
So how seriously should you take online housing reviews? Let’s take a more in-depth look at this question.
Online Reviews Matter
Online reviews are important. But just how important are they? Let’s look at a few statistics:
- 92% of consumers read online reviews.
- 87% of consumers would not consider using a business with an average rating of 1 or 2 stars.
- 46% of renters look at ratings and reviews when searching for an apartment.
- 88% of people trust online reviews more than personal recommendations.
One of the most empowering aspects of the internet is that it gives everyone a voice. Consumers can go online and share their experiences with the world, whether they are positive or negative. However, this doesn’t mean that every single review is valid. If you are going to make a decision about where you live based on online reviews, it is important to know how to decipher them.
How Do I Read Online Reviews?
Online reviews can be written by the company themselves, by someone angry and looking for revenge, or can be completely fake. You need to be able to separate these manufactured reviews from the truthful ones. Here are a few tips to help you determine the accuracy of an online review:
- Look to see if the reviewer has a history. What other reviews have they left?
- Is the review 100% negative or positive?
- Do they give specific details or just a list of adjectives?
- Are the details too specific to the point where specific services and trademarks are used?
Whether we are talking bad reviews from angry people and competitors, or overly positive reviews left by the management, fake reviews obscure the truth and may lead you down the wrong path if you can’t identify them.
Look At The Bigger Picture
Don’t read individual reviews too closely. The key is to read the general tone and note common complaints or praises across multiple reviews. If everyone is saying the same basic thing, there is probably some truth to it. For example, if you read dozens of reviews that are praising the apartment’s high-speed internet or the cleanliness of the facilities, this is a good sign.
On the other hand, if multiple people are complaining about unfulfilled maintenance requests or that the walls are too thin, you can probably expect to have the same problems. Look for trends and commonalities across multiple reviews to get the most accurate picture of what you can expect.
Reading Online Reviews
As long as you know how to spot the fake ones, online housing reviews are a great way to get an idea of how an apartment complex operates and what it’s like to live there. Just remember to look for the general experience of people who have lived there before, and don’t get caught up in the specifics.
Looking for more Student Housing advice? Check out our tips on choosing the right Student Housing Solution.